The First 100 Years: The 1930s

Welcome to the 1930s, a turbulent time for the coffee industry, marked by economic instability, political upheaval, and technological advancements. Despite these challenges, coffee remained a popular beverage around the world, and the industry continued to evolve in response to changing market conditions.

The Coffee Industry:

The 1930s were marked by the Great Depression, a period of severe economic hardship worldwide. Despite economic constraints, coffee remained a staple in many households due to its affordability and comforting qualities. The cost of coffee fluctuated during this decade but generally remained accessible to the average consumer. Many people turned to coffee as a small luxury during tough times.

The 1930s saw advancements in coffee processing and packaging technologies. Vacuum packing, for instance, became more widely adopted, allowing coffee to be preserved for longer periods and transported more efficiently.

On a global scale, the coffee industry was affected by the economic conditions of the 1930s. Coffee-producing countries, particularly in Latin America, faced challenges due to fluctuating prices and demand. Efforts were made to stabilize the market through international agreements and regulations to manage supply and support farmers.

The percolator became a popular household appliance for brewing coffee. This device, which cycles boiling water through coffee grounds to produce a strong brew, was a common sight in kitchens.