The 1980s saw the rise of the specialty coffee movement, which began in the late 1970s and gained momentum throughout the 1980s. This movement focused on high-quality, artisanal coffee with an emphasis on unique flavors and distinct profiles. The Specialty Coffee Association of America (SCAA) was founded in 1982, which helped formalize and promote this shift.
In the 1980s, Mahlkönig continued to thrive, despite the impending fall of the Berlin Wall, which marked a period of significant change for Germany and opened new opportunities for the company in a newly unified market.
Mahlkönig began expanding its reach beyond Germany, starting to ship its coffee grinders internationally. This marked the beginning of the brand's global presence in the coffee industry.
The influence of European coffee culture, particularly Italian espresso, started making its way into American coffee habits. Espresso-based drinks like cappuccinos and lattes began to appear more frequently on menus, although in a more limited fashion compared to today’s standards. The 1980s also saw an increase in flavored coffees and blends. Coffee companies began experimenting with various flavors, such as hazelnut and vanilla, catering to a growing consumer interest in unique and varied coffee experiences.
With the rise of specialty coffee, the role of the barista became more recognized and valued. The 1980s laid the groundwork for what would later become a highly respected profession, with a focus on the skill and art of making espresso-based drinks.
The coffee industry in the 1980s faced significant economic pressures, including fluctuating prices and competition from other beverages. The breakdown of the ICA in 1989 led to increased volatility in the market, affecting both producers and consumers.
Coffee became a significant part of pop culture in the 1980s, with TV shows and movies often featuring coffee shops as central locations for social interaction. This was a precursor to the 1990s explosion of café culture in media, exemplified by shows like Friends.
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